We don't teach a sales approach
​We identify the single source of sales results
​And show you how to work with it.
What We Do
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All results flow from one source:
the atmosphere of trust, created second-by-second throughout the customer interaction. We show you why—and why it might change the way you engage with customers.​
high level
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How it is—and is not—created
ATMOSPHERE OF TRUST
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The buyer/seller interaction is categorically different from all other human interactions. Unless we understand how, we'll end up sending the signals that diminish it.
All sales results flow from one source: the atmosphere of trust we create throughout our customer interactions.
We create—or diminish—that atmosphere by the signals we send during the interaction.
Being trustworthy matters—but it’s not what determines which signals we send.
deeper dive
A user's perspective, where it came from, what it looks like on the ground
ATMOSPHERE OF TRUST
Sales is old; our thinking about it is even older.
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I lead an elite team. Yet Stapleton showed us something that triggered an immediate “how did we not see this before?” reaction: that all results flow from the atmosphere of trust created during the customer interaction.
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He then showed us why we’d always missed something so obvious. We had been approaching the customer interaction like any other personal exchange—and looking at trust through the lens of intent, not signals. That shift was the eye-opener for us.
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From there, the rest followed naturally. We saw immediately that our inherited way of thinking about sales—what I call our legacy beliefs and behaviors (Stapleton calls it the Traditional Sales Mindset)—had been quietly causing us to send signals that were diminishing the very atmosphere of trust we were trying to create.
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Stapleton’s Mindset Journey didn’t take us to a new level in sales—it took us to a new place.
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Chris Ahearn, CEO
Oakwood Worldwide​
The buyer/seller interaction
is categorically different
Everyone knows it’s harder to create trust in customer
interactions than it is in any other human interaction.
But what we miss is why—and the why is what matters.
It’s not because customers are more cynical, or because trust is just harder to earn these days. There’s something else at work. Trust, yes—but not formed the way we think it is.
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Customers aren’t consciously evaluating you. They’re subconsciously processing signals—and deciding if they feel safe.
atmosphere
of trust
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The customer’s instinctive feeling of safety that rises and falls second-by-second throughout
a buyer/seller interaction
What an Atmosphere of Trust looks like
on a real customer interaction
deepest dive
The signals that create an atmosphere of trust and the origin of those signals
