In every buyer/seller interaction,
something starts forming at “Hello.”
You know it's there. You feel it in your bones.

So do we.
And we've given it a name.
We call it an atmosphere of trust.

And it is the source of sales results.
(And once everyone sees it... everyone gets it)

But what you think is shaping it...isn't.

high level

How an atmosphere of trust is—and is not—created

An atmosphere of trust isn’t earned—it’s shaped. Shaped by the signals you send.

But the signals you're wired to send aren't the signals you need to send.

deeper dive

An executive's take. Where this came from.

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Sales is old. Our thinking about it is even older.

I lead an elite team. Yet Stapleton showed us something that triggered an immediate “How did we not see this before?”

Our results flow from the atmosphere of trust we create in the customer interaction.

How did we miss something so obvious? Because we were looking at trust through the lens of our behavior—not our signals.

That shift was the eye-opener. From there, everything followed.

We saw that our inherited way of thinking about sales—what I call our legacy beliefs and behaviors (Stapleton calls it the Traditional Sales Mindset)—was causing us to send signals that were quietly diminishing the very atmosphere of trust we were trying to create.

I believe Stapleton has introduced Sales 2.0.

Chris Ahearn, CEO

Oakwood Worldwide

The atmosphere of trust came from the battlefield, not the bookshelf

We don't teach a sales approach

In every buyer/seller interaction, something starts forming at “Hello.” You know it's there. You feel it in your bones.

So do we. And we've given it a name. We call it an atmosphere of trust.

And it is the source of sales results. (And once everyone sees it... everyone gets it)