We don't teach a sales approach
​We identify the single source of sales results
​And show you how to work with it.
In every buyer/seller interaction,
something begins forming at “Hello.”
It's something everyone feels in their bones.
We've given that something a name.
We call it an atmosphere of trust.
And sales results rise and fall with it.
What We Do
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Sales results flow from the atmosphere of trust created throughout the customer interaction. We show you why—and why it might change the way you engage with customers.​
high level
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How an atmosphere of trust is—and is not—created
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An atmosphere of trust
is not created by effort, intent or trustworthiness.
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But it's being created—or diminished—second by second in every interaction, whether we’re aware of it or not.
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And it’s shaped by something concrete and unavoidable: the signals we send—and how they're received.
deeper dive
A user's perspective and where the atmosphere of trust was first identified
Sales is old; our thinking about it is even older.
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I lead an elite team. Yet Stapleton showed us something that triggered an immediate “how did we not see this before?” reaction: that all results flow from the atmosphere of trust created during the customer interaction.
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He then showed us why we’d always missed something so obvious. We had been approaching the customer interaction like any other personal exchange—and looking at trust through the lens of intent, not signals. That shift was the eye-opener for us.
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From there, the rest followed naturally. We saw immediately that our inherited way of thinking about sales—what I call our legacy beliefs and behaviors (Stapleton calls it the Traditional Sales Mindset)—had been quietly causing us to send signals that were diminishing the very atmosphere of trust we were trying to create.
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Stapleton’s Mindset Journey didn’t take us to a new level in sales—it took us to a new place.
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Chris Ahearn, CEO
Oakwood Worldwide​
The atmosphere of trust came from the battlefield, not the bookshelf
deepest dive
The atmosphere of trust—and why we keep missing its role in sales results