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the signals that create the atmosphere of trust (download)
"I was using traditional sales language everyday and had no idea."
Mark Becker
Applied Adhesives
"By far the most liberating experience of my professional life has been learning how to avoid sending master/servant signals."
D.J. Palmiter
Oracle
"Trying to show rapport restraint took some work for me."
Bill Keffeler
Merit Medical
"Once I learned how to stop sending interrogation signals my conversations got so much deeper. And just more real."
Joe Bjorklund
Ultrasonix
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